14 December 2024 Last updated at 03:25 GMT

Leadership

The building blocks of B2B


B2B relationships
can often be fleeting, even transient. But not at VIPS International – the business is continuing to go from strength to strength, with an impressive history of client retention

The Australian company boasts big-name clients including retail household names Estee Lauder, Nestle, Sportsgirl and Sussan, who have all been partnering with VIPS International for at least a decade.

Since taking over the company in the 1990s, executive director Douglas Dick has turned the business around, expanding to South Africa and New Zealand in recent years.

Read more...

Top tips on how to keep your staff motivated

A crucial element to the success of any business is to ensure your team stays engaged and driven to achieve. Without good people, you will likely have no business. You need to be on top of your game!

Incorporating the franchises Mr. Whippy, Cold Rock, Pretzel World and Nut Shack, the Franchised Food Company CEO’s experience across business in general and the franchise sector in particular, is extensive. Stan has a deep appreciation for the challenges with which employers can be faced in providing and maintaining a desirable workplace for staff.

The savvy South African born, Australian entrepreneur offers these top tips on how to get the best out of your employees, and reminds us that most of the time… it’s the little things that count.

Read more...

Follow your own path

Follow your own path
When Principal Partners decided to become a stand-alone business, it was to enable them to follow their own charter of independence. Jonathan Jackson speaks with Matthew Morley about how this independence allows the company to really get to know their clients’ personal and financial needs.

Approximately 18 months ago, BDO Wealth Management made the decision to separate itself from its parent BDO. This Victorian-based business was moving in a different direction, with a more holistic range of services and a rounded way of looking at client management.

Read more...

Changing the game

Changing the game
A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves - Lao Tzu

Good leadership equates to empowerment and this is what Daryl Wright achieves each time he goes into a business to effect change. He has been doing it for some time now and he’s learnt a great deal about leadership, management and business improvement. In fact, business performance improvement has been the motivating force throughout Daryl’s career. “I did my CA in South Africa and while we all know that business is driven by numbers, real results come through a variety of management factors,” Daryl says.

Read more...

Eric Bailey – Overcoming Obstacles

EricBailey1

Eric Bailey is a man who knows about having obstacles in life.  Now a global success, entrepreneur and businessman he never forgets what he had to overcome to escape the harsh poverty he faced as a child on the streets of South Central Los Angeles.

In fact, he now spends his time travelling Australia and the globe, teaching, encouraging and inspiring those he meets about how to handle the challenges we all face in life.

Read more...

21 traits of a successful entrepreneur

21-traits-of-a-succesful-entrepreneur
I woke up this morning at 3.30am and could not stop thinking. My brain was on overload. All I could think about was business.

Expanding a business internationally is not exactly the easiest task to undertake. It requires a lot more work than you think and some serious planning.

When a person has a big business goal, it can be all-consuming. It's a 24 hour, 7 day a week gig. And when you put that sort of effort into something, you are looking for one hell-of-a-return. I know I am!

Most entrepreneurs think about the end goal. What is it that they are trying to achieve. Then they work back from there. What steps need to be taken to achieve this goal.

To me, this is the norm, but what sets one successful person apart from the run-of-the-mill entrepreneur can often come down to a set of traits. So, what traits make a successful entrepreneur?

Read more...

Articles

What can marketing ...

Yesterday, I spoke at Cebit 2014 on sales ...
How to flirt with your ...

Why marketing automation is more than just a ...
Why your clients hire ...

We hit the road running in Atlanta and ...
Some entrepreneurs are ...
It's a Saturday and I am sitting in my ...
How to define your ...

Driving down the streets of Munich, I looked ...
Leadership and the role ...

"Leadership is lifting a person’s vision to ...

Features

The Food Stalker: Sandie Ward
The Food Stalker: Sandie Ward

What inspired me to write a ...

Change for the better
Change for the better

Logistics can be a tricky ...

50 Shades of Marketing
50 Shades of Marketing

I have a conspiracy theory ...

Find out what 'Creating Content to ...
Why Start-up's Fail - 10 Reasons To ...
Why Start-up's Fail - 10 Reasons To ...

Today, I am reminded yet ...

Locations

  • Marketing Eye
    Sydney / Melbourne / Brisbane / Perth /
    Atlanta / New York / Los Angeles
  • This email address is being protected from spambots. You need JavaScript enabled to view it.
  • 1300 300 080

New Websites

Case Study: BrightLine Solutions AtlantaMarketing Eye Atlanta was recently engaged by BrightLine Solutions in Atlanta to re-develop their rather new website incorporating more services, social media and a different look and feel.The company is based in both Atlanta and New York and was founded by serial entrepreneur Christy Brown. Specialising in Information Technology, Embedded Software Engineering, Accounting and Finance, Christy has paved a niche in her market and delivered a service that is both professional and unsurpassed by any of her competitors.