Finding time to spend on social media networks is getting more difficult. There are so many to choose from, that at times, small businesses don't know where to start.

From time to time, re-evaluating which social media networks work best for your company and re-defining your strategy according to changes in features and functionality, can either leverage your business to new heights or create havoc with your sales cycle.

As a firm believer that "you cannot be everything to everyone", it makes perfect sense to spend time looking at the various analytics relating to social media, the demographics of each platform and how it applies to your target audience, brand authenticity and collaborations with clients and partners.

When it comes to b2b marketing, the decision on what social media networks to use and invest in becomes significantly easier.

Just ask Wall Street.

Smirking to myself, I typed onto twitter a response to a girlfriends tweet about whether or not I would be going on extended travel after a business conference in Instanbul, Turkey.

In no time, I responded. "Depends on whether I am married and have other plans" or something to this effect.

Retailers that have not adopted a strategic social media strategy that has as much weighing in their marketing budget as their traditional media spend, are at risk of not only losing marketshare but also staying alive as a business.

In light of the past week whereby a person who is on television on occasion has been admitted to hospital after reportedly trying to take her life, the question of managing social media profiles is now on everyone's lips.

For many small businesses, the not-so-new marketing technique of QR Codes is just another technology platform that may well be a craze.

Unfortunately, this would be wishful thinking.

QR Codes are here to stay and in 2012 small businesses will find everything from advertisements through to resumes featuring QR Codes alongside brand names sending consumers and customers to websites, video, advertisements, catalogues, contact information, product suggestions and so on.

The king of reinvention then subsequent flops, Myspace, has once again relaunched and its looking very promising. A mixture between an entertainment version of Pinterest with a splash of Twitter and Facebook, has seen the new promotion video linked to The New Myspace go viral.